Digital Marketing & The Bottom Line @ Foreign Correspondents’ Club of Thailand – Thursday, May 29, 2014

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Marketing & The Bottom Line

It does not matter if your the CEO of a large company or an entrepreneur running your own business, marketing is about building your brand – engaging potential customers – converting to sales. This is marketing to the bottom line, the ONLY reason to spend money on marketing is to increase value and this should be a measurable ROI.

Speakers:

Dr Ian Fenwick: The Digital Marketing 4P’s
Dr Fenwick is Advisor & Professor of Marketing, Sasin Graduate Institute of Business Administration, Bangkok & Phuket
Professor Emeritus & University Scholar, Schulich School of Business, Toronto
Founding Partner, digiAindra co ltd

Luc Van Hocht
Luk is the CEO of BAM-SMS
Luk is originally from Belgium, graduated with an Engineering degree specializing in IT. With a passion for communication and creativity, Luc has held a variety of marketing and sales roles with some of Europe’s leading multinationals.

Stephen Hinch Founder of Investors & Entrepreneurs Forum

Will provide an overview of the broader media landscape in Thailand

Date: Thursday 29th May 2014

Time: 6:30pm

Cost: 500 Baht

Registration online please click HERE

Location

Foreign Correspondents’ Club of Thailand
518/5 Ploenchit Road- connected to Skytrain Chitlom station by bridge —-
Penthouse, Maneeya Center- free parking in building
Bangkok

Map Location

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